This highly readable self-help book delves into our addictive behaviors — what they are, how they originated and how to understand and ultimately overcome them. I like the way that each chapter is a vignette with Michael Easter going to people and their experiences that personify the issue. For example, with overeating, visiting a remote tribe where no cardiovascular problems exist, or when discussing gambling, visiting the scientists involved in transforming mechanical slot machines into video-gamified ones, and how this video-gamified model has been applied to so many other areas of our lives. Readable, refreshing and helpful. Thank you, Netgalley and Rodale books, for the ARC.